According to the advertisement promos and as the media sites stated “ Aggressive marketing strategy of the produces udhayanidhi stalin ” , everything created a huge hype around 7aum Arivu. The film goers expected alot when the director stated that “ neenga evlo evlo evlo edhir pathalum adhukku mele mela mela padam irukkum....” . I personally think this is where the 7aum arivu team lost themselves. This hype created by 7aum arivu made velayudham and RA.one( with a cameo from thalaivar) looked a bit under rated film. Before the release it looked like 7aum arivu is the sure winner of DD. But what happened was absolute stunning.
...
